September 26, 2020
July 23, 2020
How it Works
00. Header
Creating Your Photograph
You know what
makes your products special like no one else does. We lend our expertise to help you
tell the world about it with pictures
Use this
website to begin our collaboration
01. Choose Category
1. Start by Choosing
a Product Category
Every type of
product has unique qualities, highlighting them calls for the use of specific
photographic techniques
03. Match Sample
2. Choose a
Background
From the pictures
in a category pick the one with the background you want for your photograph
03. Match Sample
If
you want your photograph to look just like the background picture you chose
click MATCH THIS SAMPLE. We’ll photograph
your product in the same way
04. Upload
4. Show us what you
want
If you prefer
to show us exactly how you want your product to be photographed take a picture
and UPLOAD it with your order
05. Stronger Images
5. Stronger marketing
images
To put
emphasis on the qualities of your product you can ask us to add special effects
to your photograph
06. Beauty Photography
6. Beauty
Photography
Tailored to your
needs and budget Via U! lets work with New York's great talent without leaving
your office A high-end creative collaboration made affordable
07. Instagram
7. Complement Your Instagram
Photography
can turn the ordinary into extraordinary. And you can put accents in the visual
storytelling you create in-house with a custom plan that lets order any number of
pictures a month
08. Collaborate
8. You can use Via
U! from everywhere in the world
1. Use this website to create an order
2. Put your product in a box and mail it to New York
3. Your pictures will be ready for download after 5 days
4. Via U! sends a monthly invoice, you can pay via PayPal,
Check or Wire Transfer
09. CTA
I would like
to learn more about working with Via U!
Button (links
to email form): Write to us
April 27, 2020
Channels
The promotion
will run only in English and limited to the US and Canada.
1. Email Campaign
The email newsletter
is distributed through Mailchimp. We can create a custom design for the campaign
and, like all other items on this list because of their technical complexity, have Weisen implement it. Weisen is the
technical person who has been helping me with the blog and emails for the past
two years, he is in the Philippines.
1/3 space of every
blog page is reserved for Via U! ads. Currently there are two ads on top of
each other. These ads can be made to be static or animated.
Pop Ups can appear
in Homepage, How it Works, Pricing and About.
It may be overkill but... we could also install pop up ads in the blog pages. It is generally understood that pop ups are 10 times more effective than banner ads.
A tangible, paper and envelope, letter with a written link and QR both code taking to our landing page.
Seldom utilized,
slow mail was the prevailing method used for the promotion of services 25 years
ago. A printed message has the intrinsic problem of being troublesome for a
recipient to link to an internet address and likely to result in low clickthrough
rates. However, this drawback may be offset with much larger mail open rates.
Other benefits are its originality and the old-fashioned characteristic
reminiscent of our childhoods and happier times.
We would need
to select envelop, paper, stamp and design stationery.
March 13, 2020
Add a spark to your Instagram!
Storytelling with pictures is very much like doing it with words, putting together the right ones can create poetry. Including different styles of images in a sequence offers you a richer vocabulary to speak for the products you make.
Here are three groups of pictures that our extensive professional experience has taught to create well and that most in-house photography studios may struggle with.
Our clients
tell us that a photograph of the actual product instead of a closed container
helps them increase online sales by an average of 14%. This type of photograph requires
the skills of sculpting a product into an appealing form and using light to emphasize
its qualities.
Special Effects
Special
effects add appeal to a photograph, more significantly, they help you tell in a
more persuasive manner about the qualities of your products.
Your
Product, the Heart of Your Story
All in all, your story is about letting people know that your products are special. Sprinkling a few pictures to show them in a way that make them look exceptional. We use light to transform the ordinary into extraordinary
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