July 23, 2020

How it Works


00. Header
 
Creating Your Photograph


You know what makes your products special like no one else does. We lend our expertise to help you tell the world about it with pictures

Use this website to begin our collaboration





01. Choose Category

1. Start by Choosing a Product Category   


Every type of product has unique qualities, highlighting them calls for the use of specific photographic techniques





03. Match Sample

2. Choose a Background


From the pictures in a category pick the one with the background you want for your photograph






03. Match Sample

If you want your photograph to look just like the background picture you chose click MATCH THIS SAMPLE. We’ll photograph your product in the same way





04. Upload
4. Show us what you want

If you prefer to show us exactly how you want your product to be photographed take a picture and UPLOAD it with your order 




05. Stronger Images
 
5. Stronger marketing images
To put emphasis on the qualities of your product you can ask us to add special effects to your photograph 




06. Beauty Photography
6. Beauty Photography

Tailored to your needs and budget Via U! lets work with New York's great talent without leaving your office A high-end creative collaboration made affordable




07. Instagram

7. Complement Your Instagram

Photography can turn the ordinary into extraordinary. And you can put accents in the visual storytelling you create in-house with a custom plan that lets order any number of pictures a month 




08. Collaborate


8. You can use Via U! from everywhere in the world

1. Use this website to create an order
2. Put your product in a box and mail it to New York
3. Your pictures will be ready for download after 5 days
4. Via U! sends a monthly invoice, you can pay via PayPal, Check or Wire Transfer




09. CTA

I would like to learn more about working with Via U!

Button (links to email form): Write to us























April 27, 2020

Channels



The promotion will run only in English and limited to the US and Canada.

1. Email Campaign

The email newsletter is distributed through Mailchimp. We can create a custom design for the campaign and, like all other items on this list because of their technical complexity, have Weisen implement it. Weisen is the technical person who has been helping me with the blog and emails for the past two years, he is in the Philippines.




6. Blog banner ads

1/3 space of every blog page is reserved for Via U! ads. Currently there are two ads on top of each other. These ads can be made to be static or animated.




7. Website pop ups 


Pop Ups can appear in Homepage, How it Works, Pricing and About.




8. Blog pop ups CTAs

It may be overkill but... we could also install pop up ads in the blog pages. It is generally understood that pop ups are 10 times more effective than banner ads.





9. Letter


A tangible, paper and envelope, letter with a written link and QR both code taking to our landing page.

Seldom utilized, slow mail was the prevailing method used for the promotion of services 25 years ago. A printed message has the intrinsic problem of being troublesome for a recipient to link to an internet address and likely to result in low clickthrough rates. However, this drawback may be offset with much larger mail open rates. Other benefits are its originality and the old-fashioned characteristic reminiscent of our childhoods and happier times.

We would need to select envelop, paper, stamp and design stationery.











March 13, 2020

Add a spark to your Instagram!



 

Storytelling with pictures is very much like doing it with words, putting together the right ones can create poetry. Including different styles of images in a sequence offers you a richer vocabulary to speak for the products you make.

 

Here are three groups of pictures that our extensive professional experience has taught to create well and that most in-house photography studios may struggle with.




The stuff inside the jars

Our clients tell us that a photograph of the actual product instead of a closed container helps them increase online sales by an average of 14%. This type of photograph requires the skills of sculpting a product into an appealing form and using light to emphasize its qualities.
 




Special Effects



Special effects add appeal to a photograph, more significantly, they help you tell in a more persuasive manner about the qualities of your products.

 

 

 

 
 
Your Product, the Heart of Your Story 

All in all, your story is about letting people know that your products are special. Sprinkling a few pictures to show them in a way that make them look exceptional. We use light to transform the ordinary into extraordinary