The promotion
will run only in English and limited to the US and Canada.
1. Email Campaign
The email newsletter
is distributed through Mailchimp. We can create a custom design for the campaign
and, like all other items on this list because of their technical complexity, have Weisen implement it. Weisen is the
technical person who has been helping me with the blog and emails for the past
two years, he is in the Philippines.
6. Blog banner ads
1/3 space of every
blog page is reserved for Via U! ads. Currently there are two ads on top of
each other. These ads can be made to be static or animated.
7. Website pop ups
Pop Ups can appear
in Homepage, How it Works, Pricing and About.
8. Blog pop ups CTAs
It may be overkill but... we could also install pop up ads in the blog pages. It is generally understood that pop ups are 10 times more effective than banner ads.
9. Letter
A tangible, paper and envelope, letter with a written link and QR both code taking to our landing page.
Seldom utilized,
slow mail was the prevailing method used for the promotion of services 25 years
ago. A printed message has the intrinsic problem of being troublesome for a
recipient to link to an internet address and likely to result in low clickthrough
rates. However, this drawback may be offset with much larger mail open rates.
Other benefits are its originality and the old-fashioned characteristic
reminiscent of our childhoods and happier times.
We would need
to select envelop, paper, stamp and design stationery.
